1 Since the beginning of the year, we’ve had a new found interest in yet another company from China that was looking to making it big in India. That’s precisely the perception that it is yet another Chinese company. But when it comes to LeTV, which is now re-christened as LeEco, things change. LeEco is pronounced lah-eeko. Le is the in French, while Eco refers to the ecosystem based approach that the company has successfully implemented"LeEco Le 1s first impressions: At Rs 10999"